Even Schiller wondered how long the 30% fee would last.
What you need to know
Apple`s Phil Schiller questioned how long the company could charge 30% fees in the App Store.
Epic Games released emails from Schiller as part of its trial against Apple.
The fees on the App Store were almost cut for developers a decade ago.
As reported by Bloomberg, Phil Schiller, who was previously Apple`s Senior Vice President of Worldwide Product Marketing, talked about reducing the fees on the App Store when it hit $1 billion in profitability almost ten years ago.
Phil Schiller, who runs the App Store and was previously Apple`s marketing chief, in 2011 asked Eddy Cue, the head of services, whether `we think our 70/30 split will last forever?` The question refers to the 30% cut Apple takes from developers for paid app downloads, in-app purchases, and subscriptions bought on apps within the store. In a July 2011 email, Schiller said he was a `staunch supporter` of the fee, but didn`t believe it...
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